Unlocking Health Campaign Effectiveness with Innovation

WFP Innovation Accelerator
4 min readJul 17, 2020


By Linda Nyemba

The World Food Programme (WFP) Innovation Accelerator is joining forces with the Bill & Melinda Gates Foundation again, to deliver an exciting week-long innovation bootcamp to unlock the effectiveness of health campaigns.

All countries utilize health campaigns in some capacity, which have shown to be an effective way of driving health impact. However, performance can vary, and some campaigns may not realize their potential impact. Although many campaigns experiment with or implement innovations to increase effectiveness, these innovations are rarely systematically evaluated, iterated upon, and disseminated.

This bootcamp seeks to leverage this opportunity to dramatically improve the way health campaigns realize impact — including achieving higher coverage of health interventions, better identifying and reaching the highest risk populations, and improving efficiency of campaign resources.

After working together on increasing vaccine demand and delivery, and hosting in-person bootcamps and pitch events in Munich, Germany, and Dar es-Salaam, Tanzania, we are now pivoting to fully-virtual mode, focusing on increasing the effectiveness of health campaigns.

Six motivated teams will join us for an intense week of ideation, project design, and innovation. Read more about their solutions below:


Balcony enables organizations to alert, poll, and visually direct people on the ground in real time, fusing Geographic Information Systems (GIS), messaging functionality and analytics into an easy-to-use dashboard platform. It then verifies mission-critical information with people on the ground according to their real-time location while protecting their anonymity. balcony.io

Mass Vaccination Campaigns: Reaching the Zero Dose Child

Mass Vaccination Campaigns optimizes the use of Supplementary Immunization Activity (SIA) microplans to increase campaign effectiveness and strengthen the routine immunization, mapping and enumerating of children using a phone-based application. Data is then used to inform population denominators and identify areas with a high proportion of measles, for instance, to target these areas for the campaign and routine vaccination activities.

Human Engagement Learning Platform (HELP)

HELP translates ethical intentions into policy and practice, helping global health organizations with innovative planning, design, management, and evaluation strategies. HELP aims to become a leader in global health ethics through research, development and marketing of original tools, education and training. helpforglobalhealth.com


Crosscut provides web-based tools to make health campaigns more effective, using nothing more than the country’s master facilities list and a few parameters entered by the user. Crosscut subdivides countries into catchment areas served by health facilities, and then further subdivides into microplan catchment areas served by health campaign teams. crosscut.io

Systems Dynamics Modeling to Improve the Impact of Health Campaigns in Zimbabwe

Increases the impact of health campaigns by working together with government stakeholders to develop quantitative decision-making tools. The next step is a management flight simulator (MFS) tool, which provides a user-friendly interface that allows stakeholders themselves to test out proposed interventions and to assess the likely impact before the campaign begins.

Predictive Analytics

Integrates capacities and streamlines processes for better health campaign outcomes by building simple and effective predictive tools, together with governments and university students. This will help identify who needs which services most, pre-positioning the right amount of resources.

Follow each project’s progress at the WFP Innovation Accelerator’s bootcamp collaboration with the Bill and Melinda Gates Foundation, from 20–24 July for the Innovation Bootcamp, and on Wednesday 5 August 2020 for the Pitch Event, on Twitter @WFPInnovation and @GatesFoundation.

The WFP Innovation Accelerator sources, supports and scales high-potential solutions to end hunger worldwide. We provide WFP staff, entrepreneurs, start-ups, companies and non-governmental organizations with access to funding, mentorship, hands-on support and WFP operations.

Find out more about us: http://innovation.wfp.org

Subscribe to our e-newsletter

Follow us on Twitter and LinkedIn and watch our videos on YouTube



WFP Innovation Accelerator

Sourcing, supporting and scaling high-impact innovations to disrupt hunger.